Ami Paris

Discover AMI Paris-inspired everyday clothing at Official Ami Paris. The collection brings together easy-to-style pieces for casual wardrobes, including hoodies, T-shirts, jackets, cardigans, pants, shorts, sweaters and sweatshirts. Start with the full Ami Paris collection to explore the latest available styles.

Is AMI Paris a luxury brand?

AMI Paris is about “friendly luxury”, a combination of luxury French design and relaxed, wearable https://officialamiparis.com/ items that seamlessly fit into everyday wear. Alexander Mattiussi started in 2011 and targets to easy silhouette, soft fabrics and clean lines that are “put-together” without being stiff or too formal. Whether it’s a boxy T-shirt, a soft cardigan, tailored pants, or a structured jacket, they’re designed to be worn every day, not just on special occasions, making the brand appealing to those who don’t want to deal with the hassle of special occasion wear. 

The concept of friendship is at the heart of the brand, and it is embodied by the designs of the brand, which are built on the base of the concept of friendship, and the heart logo of the brand Ami de Coeur, which was launched in 2017. AMI’s prices range from $250 up to $2,600, and therefore, the designer and contemporary luxury section, along with the likes of A.P.C. and Acne Studios, but with a stronger streetwear and lifestyle vibe. This combination of luxury quality, of familiar brands, and of wearing them in real life is what makes AMI Paris a contemporary luxury brand instead of an old-fashioned high fashion house. 

AMI Paris: Friendly Luxury You Can Wear Every Day

AMI Paris’ philosophy is “friendly luxury”, which is all about combining the elegance of French design with casual, everyday items that feel at ease with the everyday person. The brand was created in 2011 by Alexandre Mattiussi and is known for its clean lines, soft fabrics and easy silhouettes that appear well put together, but not stiff or overly formal. Whether it’s a boxy T-shirt, a soft cardigan or tailored pants and structured jackets, they’re all designed for everyday wear, not special occasions.

The “friendly” aspect of Ami Paris spirit is manifested in the name (ami, which means “friend” in French), but also in the iconic AMI heart logo, which has become a subtle emblem of contemporary street culture and luxury fashion. They range in the affordable luxury realm, from $250–$350 for tees, up to $2,600+ for jackets, making AMI more Parisian and casual than, say, Acne Studios and A.P.C. This perfect mix of quality, recognizable branding and a sense of reality in terms of comfort is the essence of AMI Paris – a luxury label, a label to live in, day after day. 

Ami Paris Collections

Ami Paris T-Shirts

The everyday essential, done right. Clean cuts, soft cotton and a slight boxy fit that just doesn’t quite fit with an average tee. These are not the kind of basics you forgot in your drawer – these are the kind you constantly reach for when it’s a lazy Sunday, or a last minute plan and it became a whole night out. It’s a good layer under a jacket for texture, or it can be worn on its own with a nice pair of denim and it will never change its character, wash after wash. The little embroidered heart is not so loud that it conveys a message, but it is so clear that it is heard.  [Shop Ami Paris T-Shirts →]

Ami Paris Jackets

Outerwear that does the talking without saying too much. Whether you’re wearing a bomber or an overshirt, AMI jackets will add an element of flair to any look, making it look like it was meant to be. They are cut so that they will fit well over a plain t-shirt and jeans and still look great when layered over other shirts. Fabrics tend to be durable but still retain that lived-in luster that makes a jacket worth keeping in rotation for years on one season, not to mention the quality of the leather or suede. . [Shop Ami Paris Jackets →]

Ami Paris Cardigans

Ami cardigans are laid-back, soft, and subtle, embodying the vibe of a European café-morning, regardless of which city you’re in. Worn over the top for a more relaxed style or tied at the waist for a slightly more serious appearance, these two styles are able to look both comfortable and chic. The knit is heavy in weight, so it’s a nice light layer all year long, and the color palette has a neutral tone to it, so it will blend with other items you may already own. This is what makes lighting up the morning with a dash of style a breeze rather than a hassle. . [Shop Ami Paris Cardigans →]

Ami Paris Pants

These pants are straight, tailored, and cut to move with you and are far from the uncomfortable stiff pants that are traditionally associated with a more formal look. They’re at work for brunch, they’re at work for meetings, and they’re at work for what comes after those meetings. The texture of the fabric is just enough to maintain a clean line without constricting, which is the purpose of relaxed tailoring, if done right. Match them with a crisp shirt for a polished look or a hoodie for a contrast; either way, it’s silhouette time! [Shop Ami Paris Pants →]

Ami Paris Shorts

Essentials for the warm weather season that don’t miss the style because of the heat! They’re easy to live in, because of the loose fit and the breathable material, and they’re never an afterthought thanks to their clean AMI silhouette. Whether you are taking a stroll around the city, going on a weekend getaway or taking to the beach after a long day at work, these shorts show that summer style doesn’t have to lower your standards. [Shop Ami Paris Shorts →]

Ami Paris Sweaters

Knitwear that’s like a hug of warmth, but much more elegant. The softness of these sweaters, the subtle details, and the wide range of colors that look with almost any other garment in the wardrobe make them simple to add to any rotation. They can be worn under jackets on colder days and they will last through the day on milder days. This isn’t a flashy kind of piece they’ll wear over and over again because it’s just that good. . [Shop Ami Paris Sweaters →]

Ami Paris Sweatshirts

Comfort-first, style-approved, these sweatshirts are the ones you actually live in. Loungewear doesn’t feel like loungewear when it is oversized, too heavy of fabric and has a recognizable Ami de Coeur “sewn” on the chest. It’s worn for a day off with joggers, tossed over sleek pants for an accent, or paired with a jacket for a contrast; the sweatshirt somehow fits the bill in every appearance without seeming out of place.  [Shop Ami Paris Sweatshirts →]

Why is Ami Paris so expensive?

AMI Paris, being a modern luxury brand that employs quality materials and European officialamiparis.com production, is costly. It manufactures the majority of its products in Portugal, Romania and Italy from premium quality cotton, wool, cashmere and leather fabrics and the brand is known for having neat seams, even stitching and robust finishes. This is a more expensive approach to craftsmanship and fabric and is what AMI’s price point offers. It is also a Parisian brand, founded by a former Dior Homme and Givenchy designer, enhancing its prestige and making it more expensive in the designer range. 

At the same time, AMI is actually priced lower than many traditional luxury houses, even though it often uses the same factories. Founder Alexandre Mattiussi has said he could double prices but chooses not to, calling the current luxury price surge “disgraceful” when quality does not always match. So while a T‑shirt may cost around $250–$350 and a jacket can reach $1,000–$2,600+, these prices are still below many heritage luxury brands, placing AMI in the “accessible luxury” zone where you pay for quality, design, and brand image without ultra-high-end couture pricing.

Populaire en France : 

En France, le pull ami paris reste l’un de nos essentiels les plus demandés, aussi bien pourelle que pourlui, suivi de près par le sweat ami et let shirt ami, deux incontournables du vestiaire Ami. Notrechemise ami en coton se porte aussi bien au bureau qu’en week-end, tandis que la casquette ami et le bonnet ami complètent facilement une tenue décontractée. Pour les jours plus frais, la veste ami apporte chaleur et style, et notre sac ami reste un choix sûr pour accompagner chaque sortie. Que vous cherchiez uncardigan ami en laine mérinos ou unpull ami intemporel, chaque pièce reflète le savoir-faire parisien de la maison.